About
Roger Barber

Design thinking meets systems thinking.
I'm Roger, a designer, researcher, and information architect that plans and builds people-centered solutions. My non-traditional design background, a career full of serving customers across many industries, empowers me to think deeply through the eyes of others while creating world-class experiences through design.
Combined with a full spectrum background in product - strategy, research, design, and development - I've led projects that bridge the gap between user needs and business goals. My approach balances data-driven research with exploratory design thinking to create functional, beautiful, and actually useful things.
Beyond the screen, I find inspiration in nature, architecture, good food, and healthy living, which influences my naturally functional and minimal design ethos. My dream is to make the world an easier, kinder place to be - for all of us.
Expertise
- Product Design
- Qual & Quant Research
- Information Architecture
- Service Design
- Experience Strategy
- Product Management
Experience
- UX Designer, Innovation Partnerships
- UX Consultant, UMSI
- Service Designer, BCBSM
- Designer & Researcher, 6+ Client Projects
- Market Manager, ROOSROAST Coffee
Current Reading List
Books that are currently inspiring my thinking and approach.

Practical UI
Adham Dannaway

Essentialism
Greg McKeown

Better Web Typography for a Better Web
Matej Latin

Atomic Habits
James Clear

Thinking 101
Woo-Kyoung Ahn
Personal Projects
Beyond design, these are the creative outlets that keep me inspired.

Poster Design
An experiment with illustration, typography, and color to show the mountains of the world

Concert XR Information Architecture
A class-project that deeply examined the informational and cultural fit of XR in musical performance spaces
More coming soon
Check back later to see more